Flamengo · Nação membership program2025

Pherusa ·TheNation'sJersey

Client: Flamengo · Nação membership program
Agency: Quintal
Year: 2025
Area: Branding, Campaign
Formats: Brand storytelling, Film, Fashion shoot, 360° launch

Flamengo's 130th-anniversary jersey is born from the wreck of the whaleboat Pherusa, in 1895. Concept: Pherusa. Wear our history.

Results

40K+units soldearly, exclusive sale for club members

30+pieces created

10+formats and channels

Context

Launch Clube de Regatas do Flamengo’s 130th-anniversary jersey, sold as a limited edition to club members, out of a little-known chapter of the club’s founding: the wreck of the whaleboat Pherusa, in 1895.

Idea

Turn the shipwreck into the founding myth of a piece of clothing. The concept ties Flamengo’s rowing origins to the jersey.

Concept

Pherusa. Wear our history.

Execution

A launch film in watercolor style, using artificial intelligence to animate the images from the book “Me Arrebata”, which tells the story of Clube de Regatas do Flamengo. A fashion photo shoot with the jersey, the key visual and a 360º rollout: Instagram, X, email marketing, pop-ups, the Maracanã big screen and fascia boards, and full point-of-sale signage for the official store.

Launch film, in watercolor: the storm of 1895

Key visual of the Pherusa campaign, with the jersey front and center — Key visual

Wide piece: rower wearing the Pherusa jersey and holding an oar, over the sea — Wide key visual · the rower

Model wearing the Pherusa jersey on an orange background — Fashion shoot

Fashion shoot: model with the Pherusa jersey and two oars — Shoot · the oars

Close-up of the 1895 label on the Pherusa jersey — Detail · 1895

Still: the Pherusa jersey on a hanger, next to the Pherusa book — Still · the jersey and the book

Concept and art direction: key visual, fashion shoot and the jersey

Teaser for the first post: exclusive sale for Nação members until November 2 — Teaser · first post

Sustain feed post: sales open to the general public — Feed · sustain

Panoramic Last days carousel: exclusive price for members until November 15 — Carousel · last days

First email blast: Pherusa, wear our history, exclusive sale and special price until November 2 — Email · first blast

Rollout across social media and email marketing

1920 by 1080 trade piece: Pherusa, with the rower and the sea behind — Trade · 1920 × 1080

Signage layout for the official store: exclusive price for Nação members until November 15 — Official store · signage layout

Maracanã, Gávea and the official store

Results

A national campaign launch with an early, exclusive sale for club members, with more than 40,000 units sold. More than 30 pieces were created for more than 10 different formats and channels.