Felipe Bichara
About
I am a creative specialized in creating and developing brands and communication narratives. I have worked in branding, copywriting and content planning for more than 6 years, at agencies and in house.
I helped build and evolve brands such as Spoleto, Gurumê and Koni at Grupo Trigo. I led the creation of the 2V Deli & Conveniência brand and set up its marketing function. Today I lead communication for Nação, Flamengo's membership program, in partnership with Quintal. I handle 360º campaigns, CRM strategy, paid, online and offline media, and always-on social content.
I specialize in creative concepts, brand territories, narratives and tone of voice, grounded in data and indicators. I turn campaign results into brand indicators, generating learnings that guide the next strategic decisions.