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Ibeu2023

Ibeu ·GlobalEnglish

Client
Ibeu
Agency
Quintal
Year
2023
Area
Campaign
Formats
Film, OOH, Social

Two persona films, Boy and Girl, in 12 versions, plus large-format OOH across Rio: from English for gaming to English for your career.

Ibeu's giant OOH billboard with the line: from learning at home to conquering the world

Context

Position Ibeu (Instituto Brasil-Estados Unidos) as the English school for different moments in life: from the teenager who wants to talk in online games to the adult after the next step in their career. With a strong out-of-home presence in Rio de Janeiro.

Idea

Two complementary personas, each with its own film: Boy and Girl.

OOH
From learning at home to conquering the world.

Execution

Each film was produced in three formats (16:9, 9:16 and 1:1), with and without subtitles, for 12 final versions. In parallel, a large-scale OOH campaign: digital points, bus doors, screens and giant billboards, with pieces finished at very high resolution for oversized printing.

The two persona films

Ibeu bus shelter panel: a young man sitting on the Golden Gate Bridge, with the line (in Portuguese) From an empty suitcase to a full passport
Bus shelter · from an empty suitcase to a full passport
Ibeu bus shelter panel: an executive on the phone in front of the Brooklyn Bridge, with the line (in Portuguese) From basic English to advanced negotiation
Bus shelter · from basic English to advanced negotiation
Ibeu bus shelter panel: a girl in front of a lit Ferris wheel, with the line (in Portuguese) From classroom learning to English for life
Bus shelter · from classroom learning to English for life
Ibeu bus shelter panel: a young man in a hoodie among skyscrapers, with the line (in Portuguese) From faking it to embassy-certified English
Bus shelter · from faking it to embassy-certified English
Ibeu newsstand panel: a woman with a laptop in front of a New York station, with the line (in Portuguese) From learning at home to conquering the world
Newsstand · from learning at home to conquering the world

OOH · one line for each stage of life, on bus shelters and newsstands

The campaign on the streets of Rio

Ibeu street billboard with the line (in Portuguese) From an empty suitcase to a full passport
Billboard · from an empty suitcase to a full passport
Ibeu panel on a building facade, with the line (in Portuguese) From classroom learning to English for life
Facade · from classroom learning to English for life
Ibeu vertical banner hanging on a facade, with the line (in Portuguese) From basic English to advanced negotiation
Banner · from basic English to advanced negotiation
Lit Ibeu billboard at night, with the line (in Portuguese) From beginner English to level 100
Billboard at night · from beginner English to level 100
Ibeu vertical building wrap on the side of a building, with the line (in Portuguese) From an empty suitcase to a full passport
Building wrap · from an empty suitcase to a full passport

Credits

My role

Copy and direction for the campaign: the two persona films and the large-format OOH pieces.

Client
Ibeu
Agency
Quintal

More work(12)

All work