OnigiriLaunch
- 2V Deli & Conveniência
- Grupo Trigo (in house)
- 2024
- Campaign, Branding
- Still, Foodporn, Influencers, POS, Packaging
Launch of 2V Deli & Conveniência's new product: the Onigiri. Five flavors made to be devoured: Philadelphia, Salmon Paste, Teriyaki Chicken, Shrimp and Mushroom.
Results
Context
The Onigiri is the darling of Japanese convenience stores, and it arrived in Ipanema to deliver flavor and convenience, with a tasty filling and a special package that keeps the seaweed crisp.
Execution
Besides introducing this new product to the public, it was important to reinforce the Brazilian touch, the convenience and the flavor. So we did a still photo session to show the convenience, placing the onigiri next to objects that move between Brazil and Japan.
We produced foodporn-style videos to present the recipes and brought in influencers to tell this story in the brand’s tone of voice. Finally, these communication materials were rolled out into point-of-sale materials such as menuboards, menu and A-frame signs, plus the creation of an exclusive package for the product.
Campaign photos
Stills, launch posts and the exclusive package
Foodporn videos
The recipes, from preparation to package
Influencers
The onigiri told by influencers, in the brand's tone of voice
Results
The onigiri became the store’s best-selling product, across all flavors, and the second in revenue. A 10% increase in average ticket.
Credits
My role
Coordination, creation and concept of the campaign. Direct approval of the audiovisual and influencer-produced content.
- 2V Deli & Conveniência
- 2V Deli & Conveniência · Grupo Trigo
